Certificate in Web Design with AI Tools

UNIT 1: Web Design Fundamentals & AI Tools

Theory

1. Introduction to web design
2. Role of AI in modern web design
3. Website types and purposes
4. Website structure and layout
5. UI and UX fundamentals
6. Responsive web design concepts
7. Mobile-first design
8. Introduction to AI design tools
9. AI-assisted design workflow
10. Introduction to prompt engineering for designers
11. Using AI for design research
12. Benefits and limitations of AI tools
13. Copyright and responsible use of AI-generated assets
14. Basic web accessibility principles

Practical

1. Explore AI-powered web design tools
2. Identify a website project idea
3. Define target audience using AI assistance
4. Generate website design ideas
5. Create a sitemap
6. Generate layout concepts using AI
7. Create basic wireframes
8. Plan website sections
9. Develop a desktop and mobile layout concept
10. Review and improve the AI-generated design

UNIT 2: UI Design, Colour, Typography & Branding

Theory

1. Principles of visual design
2. Layout and grid systems
3. Visual hierarchy
4. Alignment and spacing
5. Colour theory
6. Colour psychology for websites
7. Creating website colour palettes
8. Typography fundamentals
9. Font pairing
10. Web-safe and modern typography
11. Images and visual elements
12. Icons and illustrations
13. Branding fundamentals
14. Creating a consistent visual identity
15. Accessibility in colour and typography

Practical

1. Create a website colour palette using AI assistance
2. Select suitable fonts
3. Create typography hierarchy
4. Design navigation bars
5. Create hero sections
6. Design buttons and CTA elements
7. Create cards and content sections
8. Generate visual concepts using AI
9. Edit and enhance images with AI tools
10. Create website banners
11. Apply branding across multiple pages
12. Build a complete UI design system

UNIT 3: AI-Assisted Website Creation & Responsive Design

Theory

1. HTML and CSS fundamentals for designers
2. Introduction to visual website builders
3. AI website generation
4. AI-assisted HTML/CSS concepts
5. Website templates and components
6. Navigation and page structure
7. Responsive design techniques
8. Desktop, tablet and mobile layouts
9. Forms and input elements
10. Landing page design
11. E-commerce page design fundamentals
12. Website content placement
13. User interaction principles
14. Cross-browser compatibility
15. Mobile usability

Practical

1. Generate a website structure using AI
2. Create a homepage
3. Create About and Services pages
4. Design a Contact page
5. Create a responsive navigation menu
6. Build hero and feature sections
7. Add images and icons
8. Create forms
9. Design a product/service page
10. Make the website responsive
11. Test desktop, tablet and mobile views
12. Improve the design using AI-assisted suggestions

UNIT 4: AI Content, SEO, UX & Website Optimization

Theory

1. Website content fundamentals
2. AI-assisted copywriting
3. Headlines and call-to-action content
4. About and service-page writing
5. Product descriptions
6. SEO fundamentals
7. Keyword research concepts
8. Search intent
9. Meta titles and descriptions
10. Heading hierarchy
11. Image alt text
12. Internal linking
13. UX and conversion optimization
14. Website accessibility
15. Website performance fundamentals
16. Image and media optimization

Practical

1. Generate website content using AI
2. Create homepage headlines
3. Write service descriptions
4. Generate product descriptions
5. Create SEO-friendly page titles
6. Generate meta descriptions
7. Create image alt text
8. Optimize website images
9. Improve page structure
10. Conduct a basic UX review
11. Perform a basic SEO audit
12. Improve website performance and usability

UNIT 5: Professional Web Design Workflow & Final Project

Theory

1. Professional web design workflow
2. Understanding client requirements
3. Creating a design brief
4. Competitor research
5. User persona development
6. Sitemap and wireframe planning
7. UI design process
8. Design systems and reusable components
9. Client feedback and revisions
10. Website testing
11. Responsive testing
12. Accessibility testing
13. SEO and performance checks
14. Website handover and documentation
15. Portfolio development
16. Freelancing and client communication

Practical

Project 1 – Business Website Design

1. Select a business
2. Research competitors
3. Identify target users
4. Create design brief
5. Generate sitemap
6. Create wireframes
7. Design homepage
8. Design About page
9. Design Services page
10. Design Contact page
11. Create responsive layouts
12. Present the completed design

Project 2 – Landing Page Design

1. Define marketing objective
2. Identify target audience
3. Generate headline ideas using AI
4. Design hero section
5. Create feature/benefit sections
6. Add testimonials
7. Create CTA sections
8. Optimize layout for mobile
9. Improve UX
10. Conduct a design review

FINAL PROJECT – Complete AI-Assisted Website Design

Step 1: Research & Planning

1. Select a real-world website concept
2. Identify target audience
3. Conduct competitor research
4. Create user persona
5. Prepare design brief

Step 2: Structure

1. Create sitemap
2. Plan page hierarchy
3. Create wireframes
4. Define navigation
5. Plan responsive layouts

Step 3: Visual Design

1. Create colour palette
2. Select typography
3. Design UI components
4. Create homepage
5. Design internal pages
6. Create buttons and CTA elements
7. Add images and graphics

Step 4: AI-Assisted Content

1. Generate website copy
2. Create headlines
3. Write service/product content
4. Generate FAQs
5. Create SEO content
6. Optimize image content

Step 5: Responsive & UX Optimization

1. Optimize desktop design
2. Optimize tablet design
3. Optimize mobile design
4. Test navigation
5. Check accessibility
6. Conduct UX review
7. Improve conversion-focused elements

Step 6: Finalization

1. Perform design quality check
2. Optimize images and assets
3. Perform basic SEO review
4. Check performance
5. Present the final website design
6. Prepare portfolio documentation

3-Month Course Progression

MONTH 1 – Web Design & UI Fundamentals

Unit 1: Web Design Fundamentals & AI Tools

Unit 2: UI Design, Colour, Typography & Branding

Students learn:

• Web design principles
• AI design tools
• Prompting for design
• Wireframing
• UI/UX
• Colour theory
• Typography
• Branding
• Visual hierarchy
• Design systems

Practical Project: Create a complete responsive UI design for a business website.

MONTH 2 – AI-Assisted Website Creation & Optimization

Unit 3: AI-Assisted Website Creation & Responsive Design

Unit 4: AI Content, SEO, UX & Website Optimization

Students learn:

• AI-assisted website creation
• HTML/CSS basics
• Visual website builders
• Responsive design
• AI content creation
• SEO
• UX optimization
• Accessibility
• Performance optimization

Practical Project: Create a responsive AI-assisted website with SEO-ready content.

MONTH 3 – Professional Web Design Project

Unit 5: Professional Web Design Workflow & Final Project

Students follow the complete professional workflow:

Research → Client Brief → User Persona → Sitemap → Wireframe → UI Design → Branding → AI Content → Responsive Design → UX → SEO → Accessibility → Testing → Presentation → Portfolio

Final Assessment

Theory Examination

Students will be assessed on:

• Web design fundamentals
• AI design tools
• UI/UX principles
• Colour theory
• Typography
• Branding
• Responsive design
• AI content creation
• SEO
• Accessibility
• UX optimization
• Performance

Practical Examination

Students should demonstrate:

1. Create a website brief
2. Conduct competitor research
3. Create a sitemap
4. Create wireframes
5. Design a homepage
6. Create a colour and typography system
7. Design responsive layouts
8. Generate content using AI
9. Optimize basic SEO
10. Present the final website design

Final Project

Create a complete professional AI-assisted website design containing:

• Responsive homepage
• About page
• Services/Product page
• Contact page
• Consistent branding
• Colour and typography system
• AI-assisted website content
• Mobile/tablet/desktop layouts
• SEO-ready structure
• Accessible design
• Optimized images
• UX-focused navigation and CTAs

Student Portfolio

Students can showcase:

• Website UI design
• Landing page
• Responsive website
• AI-generated design concepts
• Wireframes
• Design system
• Branding and colour palette
• Typography system
• SEO/content samples
• Final website project