Certificate in AI Website Builder Mastery with AI Tools

UNIT 1: AI Website Building Fundamentals

Theory

1. Introduction to AI-powered website building
2. What are AI website builders?
3. Traditional website development vs. AI website building
4. Types of websites and their purposes
5. Understanding domains and hosting
6. Website structure and navigation
7. Introduction to UI/UX principles
8. Responsive website design
9. Website pages and sections
10. Introduction to AI tools for website creation
11. Writing effective prompts for website builders
12. AI-generated content: benefits and limitations
13. Reviewing and fact-checking AI output
14. Basic website security and privacy

Practical

1. Explore an AI website builder
2. Create an AI-assisted website account/project
3. Generate a website from a basic prompt
4. Define website purpose and target audience
5. Create a sitemap using AI
6. Generate website page ideas
7. Create a homepage structure
8. Generate website section content
9. Customize basic navigation
10. Preview the website on desktop and mobile
11. Review and improve AI-generated content

UNIT 2: AI-Assisted Website Design & Customization

Theory

1. Website layout fundamentals
2. UI/UX design principles
3. Visual hierarchy
4. Typography for websites
5. Colour theory and brand colours
6. Image selection and optimization
7. Icons and visual elements
8. Spacing and alignment
9. Buttons and call-to-action elements
10. Website consistency and branding
11. Mobile-first design
12. Accessibility basics
13. Creating effective landing pages
14. User experience and conversion principles

Practical

1. Generate website layouts using AI
2. Customize website templates
3. Select typography
4. Create a brand colour palette
5. Add and edit images
6. Create hero sections
7. Design service/product sections
8. Create CTA buttons
9. Design testimonials and feature sections
10. Create a contact section
11. Optimize the layout for mobile devices
12. Build a professional landing page

UNIT 3: AI Content Creation, SEO & Website Marketing

Theory

1. Website content fundamentals
2. AI-assisted content generation
3. Writing effective website headlines
4. About Us and service-page content
5. Product/service descriptions
6. AI-assisted copywriting
7. SEO fundamentals
8. Keywords and search intent
9. Meta titles and meta descriptions
10. Heading structure
11. Image alt text
12. Internal linking
13. Local SEO basics
14. Content marketing
15. Social media integration
16. Call-to-action optimization

Practical

1. Generate homepage content using AI
2. Create an About Us page
3. Write service/product descriptions
4. Generate SEO-friendly headings
5. Create meta titles and descriptions
6. Generate image alt text
7. Create an SEO content plan
8. Optimize existing website content
9. Create a blog/article using AI assistance
10. Add social media links
11. Create CTA-focused sections
12. Perform a basic SEO audit

UNIT 4: AI-Powered Website Features & Automation

Theory

1. Website functionality fundamentals
2. Forms and contact systems
3. Booking and appointment features
4. E-commerce fundamentals
5. Payment integration concepts
6. Chatbots and AI customer support
7. AI-assisted FAQ creation
8. Email marketing integration
9. Newsletter forms
10. Analytics and visitor tracking
11. Third-party integrations
12. Automation concepts
13. Basic website security
14. Data privacy and responsible AI use
15. Website performance optimization

Practical

1. Create a contact form
2. Build a registration/enquiry form
3. Create an FAQ section
4. Add an AI chatbot where supported
5. Create an appointment/booking section
6. Add newsletter signup
7. Integrate social media
8. Add analytics/tracking where appropriate
9. Create an automated enquiry workflow
10. Build a simple product/service listing
11. Test website forms and interactions
12. Improve website loading performance

UNIT 5: Professional Website Building, Launch & Final Project

Theory

1. Professional website planning
2. Understanding client requirements
3. Creating website briefs
4. Website content planning
5. Project workflow and management
6. AI-assisted website development workflow
7. Quality assurance and testing
8. Cross-browser and responsive testing
9. SEO and performance checks
10. Domain connection and hosting concepts
11. Website launch process
12. Website maintenance and updates
13. Analytics and performance monitoring
14. Client presentation and feedback
15. Portfolio development
16. Freelancing opportunities and pricing basics

Practical

Project 1 – Business Website

1. Select a business type
2. Identify target audience
3. Create website brief
4. Generate sitemap using AI
5. Create homepage
6. Create About page
7. Create Services page
8. Create Contact page
9. Apply branding
10. Optimize for mobile
11. Test all pages
12. Publish/prepare the website for launch

Project 2 – Landing Page

1. Define campaign objective
2. Identify target audience
3. Generate headline ideas with AI
4. Create hero section
5. Add benefits/features
6. Add testimonials
7. Add CTA
8. Optimize content for SEO
9. Test mobile responsiveness
10. Improve conversion-focused layout

Final Project – Complete AI-Built Website

Step 1: Planning

1. Select a website concept
2. Define objectives
3. Identify target audience
4. Create project brief
5. Generate sitemap

Step 2: Design

1. Select website style
2. Create colour palette
3. Select typography
4. Generate layout ideas with AI
5. Design homepage

Step 3: Content

1. Generate website copy
2. Create service/product descriptions
3. Add images
4. Create FAQs
5. Prepare SEO content

Step 4: Features

1. Add forms
2. Add CTA buttons
3. Add social media
4. Add booking/e-commerce features where appropriate
5. Add analytics and integrations

Step 5: Optimization

1. Check mobile responsiveness
2. Optimize images
3. Improve page speed
4. Perform basic SEO audit
5. Check accessibility
6. Test links and forms

Step 6: Launch

1. Connect domain
2. Configure hosting/publishing settings
3. Final quality check
4. Publish the website
5. Prepare website presentation
6. Create portfolio documentation

3-Month Course Progression

MONTH 1 – AI Website Building & Design

Unit 1: AI Website Building Fundamentals

Unit 2: AI-Assisted Website Design & Customization

Students learn:

• AI website builders
• Prompt writing
• Website structure
• Sitemap creation
• UI/UX
• Responsive design
• Typography
• Colours
• Branding
• Landing-page design

Practical Project: Build a professional AI-assisted business landing page.

MONTH 2 – Content, SEO & Website Features

Unit 3: AI Content Creation, SEO & Website Marketing

Unit 4: AI-Powered Website Features & Automation

Students learn:

• AI content creation
• Website copywriting
• SEO
• Keywords
• Meta descriptions
• Image optimization
• Forms
• Chatbots
• Booking features
• Analytics
• Automation
• Performance optimization

Practical Project: Build a complete business website with SEO content and interactive features.

MONTH 3 – Professional Website Development & Launch

Unit 5: Professional Website Building, Launch & Final Project

Students complete the complete workflow:

Client Brief → Research → Sitemap → AI Prompt → Design → Content → Customization → Features → SEO → Mobile Optimization → Testing → Domain/Hosting → Launch → Presentation

Final Assessment

Theory Examination

Students will be assessed on:

• AI website builders
• Prompt engineering
• Website structure
• UI/UX
• Responsive design
• Typography and colour
• AI content creation
• SEO
• Website features
• Automation
• Analytics
• Performance
• Security and privacy

Practical Examination

Students should demonstrate:

1. Create a website using an AI builder
2. Generate a sitemap
3. Build a homepage
4. Customize website design
5. Create website content using AI
6. Optimize basic SEO
7. Add forms and interactive features
8. Optimize mobile responsiveness
9. Test website performance
10. Prepare the website for publishing

Final Project

Create a complete professional AI-built website containing:

• Homepage
• About page
• Services/Product page
• Contact page
• Responsive design
• Brand colours and typography
• AI-assisted website content
• SEO optimization
• Contact/enquiry form
• FAQ section
• Social-media integration
• Analytics where appropriate
• Performance optimization
• Basic accessibility checks

Student Portfolio

The portfolio can include:

• AI-generated landing page
• Business website
• Service/product website
• SEO content samples
• AI prompt examples
• Website redesign project
• Final published website
• Before-and-after optimization results